About Seafarer
Seafarer exists for the men chasing their higher self.
Not the version of you that “wants” a better life—the version that’s willing to change for it. The one who’s tired of drifting. Tired of the same cycles. Tired of knowing what to do… and still not doing it.
Seafarer was founded in Salt Lake City Utah in 2022, built by two friends who were wanted to make a difference in people's lives. We wanted to create something we could carry—something that doesn’t just look cool, but pulls you back to your standard when your mind starts negotiating.
That’s what this is: a brand of reminders—worn, carried, and kept—designed to help you navigate the tumultuous seas of life.
Every design is a piece of the puzzle. What piece do you need to place in your life?
perseverance
A blade does not become tempered unless it has been through the fire several times.
You must go back in the forge, throughout your life.
Manifest
Hold the vision. Build the habits. Make decisions that match the life you say you want—until reality has no choice but to catch up.
Act As If
Act like the man you’re becoming—before you feel ready.
Show up like it’s already true. The identity comes last; the reps come first.
Fears Fortune
Move toward what you fear—because that’s where your growth is hiding.
Enlightenment
Balance. Courage and Kindness. Strength and Flexibility. Assertiveness and Kindness.
They are two sides of the same sword. Wield the sword.
Strong Men
Small daily actions become identity. Build the man you want to be—one rep at a time. Who are you, when no one is watching?